2024，我要逐步对标大品牌展柜、陈列道具的品质与设计感，夯实百强品牌的供应商地位，让客户有大品牌的展示效果和高性价比。In 2024, I will gradually mark the quality of luxury display cabinets, display props and a sense of design, consolidate the status of the top 100 brand suppliers. Let the customer display like luxury goods and have high performance-to-price ratio.

这家店铺是一个街边店，街边店的流量没有商场里面的流量大，就需要我们在门口做点吸睛的东西，这个时候橱窗就显得比较重要，再者就是进门的位置不能太常规，不然就没办法打破传统店的印象。This shop is a shop on the street. The flow of the street shop is not as large as that in the mall. We need to do something eye-catching at the door. At this time, the window display is important. Moreover the entering position could not be too conventional, otherwise can not break the traditional shop the impression.

每天勤勤恳恳地发布展柜推广信息，勤劳营业，每一天都不带落下的，做到这样也不简单，难在“每一天”。把销售展柜当做自己一生的事业，这样工作节奏和精气神要传递给客户，是实实在在在做这份事业的，这样的人肯定比每天懒散三天打鱼两天晒网的人把事情做好的概率更大，也不怕他们收了钱就消失。Every day diligently release display case promotion information, hard-working business, every day without falling behind, to do so is not simple, difficult in“Every day.”. Take the sales display case as your life's career, so that the rhythm and spirit of the work to convey to customers, is really doing this career. Such people are certainly more likely to get things done well than those who laze around for three days or two, and are not afraid that they will disappear when customers paid money.

对于我们来说，没有理由不帮客户做好的，也不可能因为他几家店的设计和制作就砸了自家几十年的招牌，所以对待每一位客户都是兢兢业业的，正心正念做好自家展柜生意。For us, there is no reason not to help my customers do a good job. It is impossible for me to ruin my own brand for decades just because of the design and production of his several stores. Therefore, I treat every customer conscientiously, focusing on doing a good job of their own display cabinets business.

人只有在不缺钱的情况下才会做出正确的选择，一旦缺钱，就会出昏招。所以对客户的要求是不赊账且付80%的定金，而且还要要求高。This is a positive flow of the process. People only make the right choice with enough money. Once they lack money, they will be out of their wits. Therefore, the requirements of the customer is no credit and pay 80% deposit, but also high requirements.

许多工艺在外地没有，能做且做的好的就是在东莞和深圳，技术上攻克难题的人才也都聚集在这儿，我们自己做就非常明白，就举一个最简单的热弯玻璃，在东莞光我们周边就几十家，我不是说他们每一家品质都很高，但是至少在需要的时候，可以及时提供，哪怕返工回炉重造也是便捷，一有偏差可以及时到工厂里现场解决问题。在外地可能就在省会城市才有这个工艺。Many processes are not available in other places. What can be done and also done well is that in Dongguan and Shenzhen. Talents who can solve technical problems are also gathered here. We know very well as we do it ourselves. Take for example the simplest heat-bent glass, there are dozens of them in Dongguan around us alone. I'm not saying that every one of them is of high quality, but at least they can provide it in time when needed. What's more, it is convenient to rework and remake, any deviation can be timely to the factory site to solve the problem. In other field there may be only in the provincial capital with this technology.

逐步对标奢侈品展柜、陈列道具的品质和设计感，夯实百强品牌的供应商地位，让客户有奢侈品的展示效果和高性价比，成为展柜和陈列道具的一线网络品牌。把制造质量提高到可以对标国际一线，再次也是国内一线，低于这种标准的展柜就不制作。Gradually on the standard luxury display cabinets, display props quality and design sense, strengthen the top 100 brand supplier status, so that customers have a luxury display effect and cost-effective, become the first-line Network brand of display cabinets and display props. To improve the quality of manufacturing to the standard international first-line, at least is also a domestic first-line. We don't make display case below this standard.

接下去30年，我们也会正心正念做好展柜和陈列道具，夯实百强品牌供应商的地位。For the next 30 years, we will also focus on doing a good job of display cabinets and display props, consolidating the status of the top 100 brand suppliers.

鑫峰展柜厂清楚工厂的客户定位产品定位，不是什么客户的产品都接，也不是那种“只要你给钱，飞机大炮都给你造出来”的工厂，很多产品你给钱我也不做，我只做自己有把握的最少也是9成把握可以达标的，那些踮起脚也够不着的订单会在合适的时间再接过来做。Xinfeng Display Factory knew its customer positioning and product positioning. It did not accept all the products of any customer, nor was it the kind of factory that"As long as you give money, planes and cannons will be built for you", many products you give money I do not do, I only do what my own confidence is at least 90% sure can reach the standard, those on Tiptoe also can not reach the order will be in the right time to take over

其实客户购买商品，颇有点像相亲——首先给人的第一印象，是对方的外貌及言谈举止。同样，商品给消费者的第一印象，也不是他的内在质量，而是它的外在包装。商品的包装漂亮，不仅能吸引顾客，还能在其心里激起快感，产生购买欲望。反之，内在质量再好，亦会因消费者对它的第一印象不佳而生厌。In fact, when customers buy goods, it is rather like a blind date-the first impression is the other person's appearance and demeanor. Similarly, the first impression of a product to the consumer is not its internal quality, but its external packaging. The beautiful packaging of goods, not only to attract customers, but also in their hearts to stimulate pleasure, the desire to buy. On the other hand, the internal quality is good, but also because of consumers on the first impression of it is not good and tired.