我父亲也是工厂的创始人就告诫我们，正心正念做生意做展柜，踏踏实实做人，君子爱财、取之有道。My father, the founder of the factory, always reminds us to conduct business with integrity and honesty. He believes that one should earn money through legitimate means.

对于做珠宝道具、展柜，我还是非常有信心的，所以为什么不碰其他的产品比如现场装修啥的，要聚焦做好一件事，那就是销售好自家展柜厂做的展柜和道具，并且逐步把产品质量对标到国际一线大品牌，让客户有超高的性价比。I have great confidence in producing jewelry props and exhibition cabinets. That's why I focus on doing one thing well—selling the exhibition cabinets and props made in our factory and gradually aligning our product quality with international top brands to provide customers with excellent value for money.

无论后续有无合作，我的原则就是，正心正念做生意做展柜，认真对待每一笔订单，常常是不计成本去实现好的效果，现在的90后颇有一种“不知柴米油盐贵”的感觉，只要服务好效果好，我可以多花一点钱，我们给客户用的配件、五金、油漆，都是要达到国际最好的效果，除非他特别要求，用到国内的一线标准。Regardless of future collaborations, my principle remains: conducting business and manufacturing showcases with integrity. We take every order seriously and often go beyond our means to achieve excellent results. Like some 90s who seem oblivious to the value of money, we prioritize excellent service and results. The accessories, hardware, and paint we use for clients always aim to achieve the best international standards, unless they specifically request domestic top-tier alternatives.

付得起款是首要条件，这两者不能倒序。大阪的王先生就是这样的客户，做第一批展柜时对我也是极度的相信（他从没来工厂看过），很多制作细节和颜色都是我给他把控和选择的，当然制作的每一步流程都会通过信息让他知道。Being able to pay is the first condition, and the two can not be reversed. Osaka's Mr. Wang is such a customer. When he is doing the first batch of display case, he is extremely believe in me (he has never come to the factory to see) . A lot of production details and colors are controled and chosen by me. Of course, every step of the production process will be through the message to let him know.

运输就更不用担心了，只要有五星红旗的地方，就可以保证安全送达。船运和陆运，是比较便宜的方式，当然有些时候也会发空运，客户愿意多花几万块空运费，只为了早一点用上展柜，早一点开业。如果在国内的话，就更方便了，国内的物流价格早早被打下来了，根据货量的多少来选择是发物流，还是包一辆车，但重要的一点就是要对货物负责，因为展柜玻璃还是一个易碎品，没有运输这方面的经验，很容易造成破损。There is no need to worry about transportation, as long as there is a Flag of the People's Republic of China Place, you can ensure safe delivery. Shipping and land transport, is relatively cheap ways. Of course, sometimes also send air freight, customers are willing to spend tens of thousands of pieces of air freight, just to use the display case as early as possible, as early as possible opening. If they were in China, it would be even more convenient. The price of domestic logistics would have been beaten down a long time ago. Based on the volume of goods, they could choose whether to send the logistics or hire a car. However, the important point is to be responsible for the goods, because the display glass is still a fragile goods. Without transport experience, it is easy to cause damage.

我告诉她，我们不免费上门，如果需要上门讨论或者量尺寸是额外收费的，而且你们公司在深圳必定是很高大上的，但是现在发到我们工厂加工，是不是更应该来我们厂里看看呢，得看看我们是不是有候选人资格，看看我们之前做的产品和工厂规模，这比我上门看你的更重要，合适的话，可以在厂里当面签保密协议。I told her that we don't come to your company for free. If you need to come to your house to discuss or take measurements, it's extra. Moreover, though your company must be very noble in Shenzhen, now it's sent to our factory for processing, isn't it more appropriate to come to our factory to have a look? You need to see if we have the qualifications to be candidates. You need to look at the products that we have made before and scale of the factory. This is more important than the ones that I came to visit you. If appropriate, you can sign a confidentiality agreement in person at the factory.

还有一位是手表品牌客户，翻单做道具，今年的道具价格上涨了30%，客户对比一圈还是选在我们展柜厂制作，这是我们第三次给他做道具。2022年之前也是在别的道具厂制作，制作水平那跟我们不在一个层级，所以品质还是他们选择的第一要素，品质稳定，交期稳定，自然客户就付了全款。There is also a watch brand customers, turn to do props. Props prices rose 30% this year, and customers contrast a circle or choose in our display factory production. This is the third time we do props for him. Before 2022, he had made in other props factories. The production level was not at the same level as ours, so quality was still the first factor they chose. The quality was stable, the delivery time was stable, and naturally the customer paid the full price.

这个月关于海外的订单，我们真的是忙得不亦乐乎。 We are really busy with our overseas orders this month.

而赢得一个新客户更不容易，一个人有1.0倍的动力去采购一个产品，就会产生2.5倍的反作用力让你害怕去采购这个产品怕踩坑。需要他100%的信任我们，人家这是拿金钱在信任你，很多人甚至都没见过面，只在网上沟通，还要给我打过全款来才开始工作。为了让客户完全信任我们，只能矜矜业业的做好制造质量和提升专业水平，一次成交，终身客户。It's even harder to win a new customer. A person who is 1.0 times more motivated to buy a product is 2.5 times more reaction than someone who is afraid to buy the product. He needs to trust us 100%. He is taking money to trust you. Many people have not even met, only online communication, but also to give me a full payment to start work. In order to make our customers trust us completely, we can only do a good job in manufacturing quality and enhance the professional level. One deal, and life-long customers.

这家店，首先是先预付了设计费，几天时间把柜台和道具都设计完了，然后客户就来厂详谈，我记得她说的印象最深的一句话就是This shop, first of all, prepaid design fees, a few days to the counter and props are designed. Then the customer came to the factory to talk about. I remember what impressed me the deepes is “我没有找过别的厂家，我就相信你，我要做柜台质量好的,所以才到东莞来”“I didn't look for another manufacturer. I believe you. I want to do good quality counter, and that's why I came to Dongguan.”