注册商标，并不代表我多“牛逼”，但是可以表示我做事认真，意志坚定，表达了我做品牌的决心。注册商标成功只是一个开始，需要我在日常工作中用心呵护，日积月累，把商标做成一个品牌才是终极目标，这其中还有很长的一段路要走，只要走在正确的道路上，哪怕慢一点也没关系，毕竟我们还要再做30年。 The registered trademark does not mean that I am more "bull force", but it can mean that I am serious, determined, and express my determination to make a brand. Registered trademark success is just a start. I need to care for in daily work. Over time, the trademark into a brand is the ultimate goal, which there is still a long way to go, as long as on the right road, even if a little slow does not matter. After all, we have to do another 30 years.

我一直相信，我们的工厂虽小，但是客户都是非常有实力的，我们展柜的价格也不便宜，比同行都贵，比国际一线品牌还是要便宜，他们依然能够选择我并且用实际行动——付全款，来支持我。可见既付得起钱又对品质又极高要求的客户还是很多的，从前过去未来，我的目标客户群体一直是这波人。I have always believed that although our factory is small, our customers are all very powerful. The price of our display case is not cheap either. It is more expensive than our peers but cheaper than international first-tier brands. They can still choose me and back me up with action -- full payment. It is obvious that there are still many customers who can afford to pay and demand high quality. In the past and future, my target customers have always been this group of people.

就好像我们买一瓶矿泉水，有2元的娃哈哈也有十几元的巴黎水，巴黎水的销量在高端场合一直居高不下，如果买东西只看价格，那巴黎水都灭绝了。我们鑫峰展柜厂已有30年，都是做类似于卡地亚品质的展柜和道具，现在像我们这样的工厂很少的。30年都是做高标准的展柜，而且工厂有专业的全职设计师10个，我们不做便宜的展柜。Just like when we buy a bottle of mineral water, there are 2 Yuan Wahaha and also more than 10 yuan of Paris water. Paris water sales in high-end occasions have been high, if you buy things only look at the price, then Paris water is extinct. Our Xinfeng Display Factory has been 30 years, making display cabinets and props similar to the Cartier quality. Now factories like our factory just a few. 30 years to do high standard display case, Xinfeng factory has 10 full-time professional designers, we do not do cheap display case.

这就是所谓的天使客户啊，付的起款，并且对品质有要求。他也没有时间啰嗦在展柜制作上，展柜是他门店经营很小的一部分，哪怕我展柜的价格比其他厂家是贵一些，但是我们品质做的好，哪怕真过了7、8年，售后也有保障，只要合适，“咔咔”一下就付款。This is what called angel customers, having enough money, and the high quality requirements. He also didn't have time to dwell on the production of the display cases, which were a small part of his store's operation. Even though the price of our display cases was a little higher than that of other manufacturers, we did a good job, even after seven or eight years, after-sales also have security. As long as appropriate, “Ka Ka” on the payment.

销售展柜的本质是信任，没有目标客户的信任，他就没有心理感知上的理由去购买。第一次购买，完全取决于心理感知。第二次购买，完全取决于第一次购买后的体验感受。The essence of sales display is trus. Without the trust of the customer, he will have no reason to buy. The first purchase is all about perception. The second purchase, completely depends on the experience of the first purchase.

可是现在既然要做展柜，就要针对不差钱有品位的客户去研究，他们的消费水平，他们的审美高度，他们的生活水准，他们的使用习惯，再一贯用穷人的思维去思考就不对了，“价格便宜，品质差不多就行了”要彻底撕掉这个标签。But now, since we want to make the display case, we have to study the consumption level, the aesthetic level, the standard of living, and the usage habits of the customers who do not lack money and taste. It's not right to think like a poor person all the time. “It's cheap, it's almost good enough” should be tore off.

未来一定是聚焦生产制作才最有竞争力，聚焦在奢侈品展柜和道具上，死磕品质和设计感。The future must be the focus of production is the most competitive, focusing on luxury display cabinets and props, quality and design.

这个跟区域的垄断性也有关系，人口基数没有一线城市多，但总归有几十万人在这里生活，几十万的采购金额也是巨大的，这就是做消费品的好处，人人都需要。不像我们做工业品，全球只是部分人需要，但是这部分人的生意做好，也是不得了啦，不要贪心。This is also related to the monopoly of the region. The population base is not as large as that of first-tier cities, but there are still hundreds of thousands of people living here, and hundreds of thousands of the purchase price is also huge. This is the benefit of making consumer goods. Everybody needs it. Unlike us to do industrial products, in the world there is only part of the people need. But this part of the business, is also great, do not be greedy.

我就明白了，任何一个行业要想做的精，做的好，都有自己立于不败之地的窍门和经验，跟我们做展柜工厂是一样的，木材、油漆、灯光、布料等等配件都是向厂家采购的，但是我们却能把它组装好送到客户店里使用，首先制作的要好，其次才是快，盈利30年的工厂，有二十多位客户都是合作超过20多年的老客户。I understand that in any industry to do fine, do well, they all have their own invincible skills and experience. The same as we do display factory, wood, paint, lighting, fabric, and other accessories are purchased from manufacturers, but we can assemble it and send it to customer stores for use, first to do well, second to fast. We are profitable factories for 30 years, there are more than 20 customers who have more than 20 years of cooperation with.

这时我也明白我老师之前说过的：“人一旦用过空调，就很难回去摇扇子的年代”，见过好看的珠宝店，审美就下不去了，跟我自己现在也是一样，要对标国际一线品牌的设计和制作，就很难再去接一些没有品质要求很普通的展柜，好像做起来总不是那么得劲，而且工厂的员工适应了高要求的制作之后，也很难降下标准去随便做一节展柜。Then I understood what my teacher had said before: “Once you've used the air conditioner, it's hard to go back to the days of the fan.” Once you've seen a good jewelry store, you can't go back to low beauty. Just like I do now, in order to design and produce international first-line brands, it would be very difficult to pick up some common display cases that did not have quality requirements. It seemed that they were not that good to make them. Moreover, after the employees of the factory had adapted to the high requirements of production, it is also difficult to lower the standard to do a random section of the display case.