未来一定是聚焦生产制作才最有竞争力，聚焦在奢侈品展柜和道具上，死磕品质和设计感。The future must be the focus of production is the most competitive, focusing on luxury display cabinets and props, quality and design.

这个跟区域的垄断性也有关系，人口基数没有一线城市多，但总归有几十万人在这里生活，几十万的采购金额也是巨大的，这就是做消费品的好处，人人都需要。不像我们做工业品，全球只是部分人需要，但是这部分人的生意做好，也是不得了啦，不要贪心。This is also related to the monopoly of the region. The population base is not as large as that of first-tier cities, but there are still hundreds of thousands of people living here, and hundreds of thousands of the purchase price is also huge. This is the benefit of making consumer goods. Everybody needs it. Unlike us to do industrial products, in the world there is only part of the people need. But this part of the business, is also great, do not be greedy.

我就明白了，任何一个行业要想做的精，做的好，都有自己立于不败之地的窍门和经验，跟我们做展柜工厂是一样的，木材、油漆、灯光、布料等等配件都是向厂家采购的，但是我们却能把它组装好送到客户店里使用，首先制作的要好，其次才是快，盈利30年的工厂，有二十多位客户都是合作超过20多年的老客户。I understand that in any industry to do fine, do well, they all have their own invincible skills and experience. The same as we do display factory, wood, paint, lighting, fabric, and other accessories are purchased from manufacturers, but we can assemble it and send it to customer stores for use, first to do well, second to fast. We are profitable factories for 30 years, there are more than 20 customers who have more than 20 years of cooperation with.

这时我也明白我老师之前说过的：“人一旦用过空调，就很难回去摇扇子的年代”，见过好看的珠宝店，审美就下不去了，跟我自己现在也是一样，要对标国际一线品牌的设计和制作，就很难再去接一些没有品质要求很普通的展柜，好像做起来总不是那么得劲，而且工厂的员工适应了高要求的制作之后，也很难降下标准去随便做一节展柜。Then I understood what my teacher had said before: “Once you've used the air conditioner, it's hard to go back to the days of the fan.” Once you've seen a good jewelry store, you can't go back to low beauty. Just like I do now, in order to design and produce international first-line brands, it would be very difficult to pick up some common display cases that did not have quality requirements. It seemed that they were not that good to make them. Moreover, after the employees of the factory had adapted to the high requirements of production, it is also difficult to lower the standard to do a random section of the display case.

2024，我要逐步对标大品牌展柜、陈列道具的品质与设计感，夯实百强品牌的供应商地位，让客户有大品牌的展示效果和高性价比。In 2024, I will gradually mark the quality of luxury display cabinets, display props and a sense of design, consolidate the status of the top 100 brand suppliers. Let the customer display like luxury goods and have high performance-to-price ratio.

这家店铺是一个街边店，街边店的流量没有商场里面的流量大，就需要我们在门口做点吸睛的东西，这个时候橱窗就显得比较重要，再者就是进门的位置不能太常规，不然就没办法打破传统店的印象。This shop is a shop on the street. The flow of the street shop is not as large as that in the mall. We need to do something eye-catching at the door. At this time, the window display is important. Moreover the entering position could not be too conventional, otherwise can not break the traditional shop the impression.

每天勤勤恳恳地发布展柜推广信息，勤劳营业，每一天都不带落下的，做到这样也不简单，难在“每一天”。把销售展柜当做自己一生的事业，这样工作节奏和精气神要传递给客户，是实实在在在做这份事业的，这样的人肯定比每天懒散三天打鱼两天晒网的人把事情做好的概率更大，也不怕他们收了钱就消失。Every day diligently release display case promotion information, hard-working business, every day without falling behind, to do so is not simple, difficult in“Every day.”. Take the sales display case as your life's career, so that the rhythm and spirit of the work to convey to customers, is really doing this career. Such people are certainly more likely to get things done well than those who laze around for three days or two, and are not afraid that they will disappear when customers paid money.

对于我们来说，没有理由不帮客户做好的，也不可能因为他几家店的设计和制作就砸了自家几十年的招牌，所以对待每一位客户都是兢兢业业的，正心正念做好自家展柜生意。For us, there is no reason not to help my customers do a good job. It is impossible for me to ruin my own brand for decades just because of the design and production of his several stores. Therefore, I treat every customer conscientiously, focusing on doing a good job of their own display cabinets business.

人只有在不缺钱的情况下才会做出正确的选择，一旦缺钱，就会出昏招。所以对客户的要求是不赊账且付80%的定金，而且还要要求高。This is a positive flow of the process. People only make the right choice with enough money. Once they lack money, they will be out of their wits. Therefore, the requirements of the customer is no credit and pay 80% deposit, but also high requirements.

许多工艺在外地没有，能做且做的好的就是在东莞和深圳，技术上攻克难题的人才也都聚集在这儿，我们自己做就非常明白，就举一个最简单的热弯玻璃，在东莞光我们周边就几十家，我不是说他们每一家品质都很高，但是至少在需要的时候，可以及时提供，哪怕返工回炉重造也是便捷，一有偏差可以及时到工厂里现场解决问题。在外地可能就在省会城市才有这个工艺。Many processes are not available in other places. What can be done and also done well is that in Dongguan and Shenzhen. Talents who can solve technical problems are also gathered here. We know very well as we do it ourselves. Take for example the simplest heat-bent glass, there are dozens of them in Dongguan around us alone. I'm not saying that every one of them is of high quality, but at least they can provide it in time when needed. What's more, it is convenient to rework and remake, any deviation can be timely to the factory site to solve the problem. In other field there may be only in the provincial capital with this technology.