老客户都是用脚投票的，正是因为品质、服务、价格等各方面都获得了他们的认可，他们才会把厂家介绍给别人，也正因为我们正心正念做展柜，诚心诚意做人，才赢得了30多年的回头客。Old customers vote with their feet. It is precisely because the quality, service, price and other aspects have been recognized by them that they will introduce the manufacturer to others. It is also precisely because we are mindful of making the display case, in good faith, only to win more than 30 years of repeat customers.

昨天是五四青年节，也是我们五一假期上班的第二天，五四青年节不仅是对五四运动的纪念，更是对中国青年的鼓励和支持，激励着我们年轻一代继承和发扬五四运动的精神，为我们国家的现代化建设和未来的发展贡献力量Yesterday was not only a Youth Day, but also our second day of work during the May Day holiday. The Youth Day was not only a commemoration of the May Fourth Movement, but also an encouragement and support to the Chinese youth, it inspires the younger generation to carry forward the spirit of May Fourth Movement and contribute to the modernization and future development of our country

3年黑天鹅过去，反而我们展柜生意还稳步前进了一些，我们一个70人小工厂，国内经济国际经济对我们真的没啥影响的。但是多做了一些展柜上的研发和创新，而且工厂是严抓了生产质量，你想想，质量差还要做高价格，还要做好业绩，这有可能吗？神仙都没办法吧，如果我们老板连自己能控制的生产质量都不注重，企图想赚钱，这有可能吗？只会卷入跟同行无休止的价格战之间去。Three years after the black swan, our display case business still made some steady progress. We are just a small factory of 70 people. Domestic economy and international economy really have no impact on us. But we do more R & D and innovation on the display case, and the factory is strictly grasp the production quality. As you can think, poor quality but with high prices, and also a good business, it is possible? God can not help it. If our boss even ignore the quality of production that he can control, just trying to make money, it is possible? It will only get caught up in the endless price wars with its peers.

最后，他说他们规模小，实力有限，设计稿稳重，但是老板对品质要求高，并且是连锁形式，店铺非常多，只是现在每家店都不大。其实我想说：所有的客户都是从小开始的，我们工厂主打一个陪伴，现有50%以上的客户都是合作15年以上的，几十家大小客户的企二代走过弯路，最终还是回到鑫峰定制展示柜和陈列道具。In the end, he said that they were small in size, limited in strength, and had stable designs. However, the boss demanded high quality and they are chain. There are many shops, but now every shop is small. In fact, I want to say: all the customers started from a young age, our factory's main focus is a companion, now more than 50% of the customers are more than 15 years of cooperation, dozens of large and small customers of the enterprise second generation to go through a detour, finally return to Xinfeng to make display cabinets and display props.

我父亲也是工厂的创始人就告诫我们，正心正念做生意做展柜，踏踏实实做人，君子爱财、取之有道。My father, the founder of the factory, always reminds us to conduct business with integrity and honesty. He believes that one should earn money through legitimate means.

对于做珠宝道具、展柜，我还是非常有信心的，所以为什么不碰其他的产品比如现场装修啥的，要聚焦做好一件事，那就是销售好自家展柜厂做的展柜和道具，并且逐步把产品质量对标到国际一线大品牌，让客户有超高的性价比。I have great confidence in producing jewelry props and exhibition cabinets. That's why I focus on doing one thing well—selling the exhibition cabinets and props made in our factory and gradually aligning our product quality with international top brands to provide customers with excellent value for money.

无论后续有无合作，我的原则就是，正心正念做生意做展柜，认真对待每一笔订单，常常是不计成本去实现好的效果，现在的90后颇有一种“不知柴米油盐贵”的感觉，只要服务好效果好，我可以多花一点钱，我们给客户用的配件、五金、油漆，都是要达到国际最好的效果，除非他特别要求，用到国内的一线标准。Regardless of future collaborations, my principle remains: conducting business and manufacturing showcases with integrity. We take every order seriously and often go beyond our means to achieve excellent results. Like some 90s who seem oblivious to the value of money, we prioritize excellent service and results. The accessories, hardware, and paint we use for clients always aim to achieve the best international standards, unless they specifically request domestic top-tier alternatives.

付得起款是首要条件，这两者不能倒序。大阪的王先生就是这样的客户，做第一批展柜时对我也是极度的相信（他从没来工厂看过），很多制作细节和颜色都是我给他把控和选择的，当然制作的每一步流程都会通过信息让他知道。Being able to pay is the first condition, and the two can not be reversed. Osaka's Mr. Wang is such a customer. When he is doing the first batch of display case, he is extremely believe in me (he has never come to the factory to see) . A lot of production details and colors are controled and chosen by me. Of course, every step of the production process will be through the message to let him know.

运输就更不用担心了，只要有五星红旗的地方，就可以保证安全送达。船运和陆运，是比较便宜的方式，当然有些时候也会发空运，客户愿意多花几万块空运费，只为了早一点用上展柜，早一点开业。如果在国内的话，就更方便了，国内的物流价格早早被打下来了，根据货量的多少来选择是发物流，还是包一辆车，但重要的一点就是要对货物负责，因为展柜玻璃还是一个易碎品，没有运输这方面的经验，很容易造成破损。There is no need to worry about transportation, as long as there is a Flag of the People's Republic of China Place, you can ensure safe delivery. Shipping and land transport, is relatively cheap ways. Of course, sometimes also send air freight, customers are willing to spend tens of thousands of pieces of air freight, just to use the display case as early as possible, as early as possible opening. If they were in China, it would be even more convenient. The price of domestic logistics would have been beaten down a long time ago. Based on the volume of goods, they could choose whether to send the logistics or hire a car. However, the important point is to be responsible for the goods, because the display glass is still a fragile goods. Without transport experience, it is easy to cause damage.

我告诉她，我们不免费上门，如果需要上门讨论或者量尺寸是额外收费的，而且你们公司在深圳必定是很高大上的，但是现在发到我们工厂加工，是不是更应该来我们厂里看看呢，得看看我们是不是有候选人资格，看看我们之前做的产品和工厂规模，这比我上门看你的更重要，合适的话，可以在厂里当面签保密协议。I told her that we don't come to your company for free. If you need to come to your house to discuss or take measurements, it's extra. Moreover, though your company must be very noble in Shenzhen, now it's sent to our factory for processing, isn't it more appropriate to come to our factory to have a look? You need to see if we have the qualifications to be candidates. You need to look at the products that we have made before and scale of the factory. This is more important than the ones that I came to visit you. If appropriate, you can sign a confidentiality agreement in person at the factory.